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Wiescher Design
Neue Haas Grotesk Pro Display Family Pack (OT_TTF)
Supplier: LinotypeRead license  |  View Trademarks
Mac & PC
OpenType
Price: €998.76
  REVIEW

Neue Haas Grotesk Pro Display Pack OT TTF

The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann. Neue Haas Grotesk was to be the answer to the British and German grotesques that had become hugely popular thanks to the success of functionalist Swiss typography. The typeface was soon revised and released as Helvetica by Linotype AG.

As Neue Haas Grotesk had to be adapted to work on Linotype’s hot metal linecasters, Linotype Helvetica was in some ways a radically transformed version of the original. For instance, the matrices for Regular and Bold had to be of equal widths, and therefore the Bold was redrawn at a considerably narrower proportion. During the transition from metal to phototypesetting, Helvetica underwent additional modifications. In the 1980s Neue Helvetica was produced as a rationalized, standardized version.

For Christian Schwartz, the assignment to design a digital revival of Neue Haas Grotesk was an occasion to set history straight. “Much of the warm personality of Miedinger’s shapes was lost along the way. So rather than trying to rethink Helvetica or improve on current digital versions, this was more of a restoration project: bringing Miedinger’s original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type).”

Schwartz’s revival was originally commissioned in 2004 by Mark Porter for the redesign of The Guardian, but not used. Schwartz completed the family in 2010 for Richard Turley at Bloomberg Businessweek. Its thinnest weight was designed by Berton Hasebe.

Fonts in this pack:

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Also available:

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£1056.00
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£1056.00
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£299.00
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£199.00
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£780.00
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PRODUCT DELIVERY

Fonts for automatic download:

Most fonts on the site are available to download as soon as your transaction is completed. You will receive a link to download the font to your desktop.

 

Offline font delivery via email:

Fonts from certain suppliers, e.g. Berthold and Font Bureau, are not available to download automatically; your order will be emailed to you free of charge, normally within half an hour of the transaction being completed. Please note that our office hours are 9am to 6pm Mon-Fri, UK time. Offline orders received after this time will be processed on the next working day.

 

Shipping and physical delivery:

CDs, books and any product that requires shipment by post or courier will incur a charge. The costs will be shown in your shopping cart.

 


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