Tita is dedicated to my grandmother Hebe, witty and arrabalera¹. The font is inspired by Milonga² music and the fileteado porteño³. I picture it at The Moulin Rouge, sparkling, provocative, loving. It evokes Tita Merello and my grandmum singing her music. Tita is Argentinean to its very core. A font to shout goal and dulce de leche⁴ with passion! Its curves originate from polyrhythmic calligraphy, which I learnt from my mentor Silvia Cordero Vega. Tita is a pedigree script that is based on hand lettering and Sandra Biondi’s calligraphy works. Font digitalisation by Daniel Hernández.
¹A person from the arrabal (a working class neighbourhood on the outskirts of the city of Buenos Aires)
²Musical genre originated in the Río de la Plata areas of Argentina and Uruguay
³Decorative hand lettering and artistic style that is frequently spotted in Buenos Aires
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